Description: This assignment was to make a brochure showcasing a logo, along with information about that logo, and an original design. I went with the Namaste theme again.
Process: I used three different Adobe programs including: Illustrator to create my logo in, Photoshop to edit photos in, and InDesign to do the actual brochure in. I had a hard time with the color scheme and getting it to work. This was actually a pretty hard project for me. Getting all the elements to come together and be cohesive was something I was only able to accomplish with the help of an expert opinion. I had some good basic ideas in the beginning, but getting them to come together was a little bit of a challenge.
Message: My message was one of calmness and serenity, and possibly even a good workout, that could be found at the Namaste Yoga Studio.
Audience: My audience was mainly young women looking for a break from their busy lives, but hoped to at least catch the attention of a few men that might be interested.
Top Thing Learned: I learned that having a consistent color scheme throughout my brochure proved to be harder than I thought, because I couldn’t choose too many images that had opposing colors in them that took away from my color scheme. The selection of images proved to be harder than anticipated.
Color Scheme and Color Names: I went with a big split complementary color scheme including the colors: violet, lime, teal, and gold.
Title Font Name & Category: My title font name was Eastern Brush and I believe it falls in the decorative category, but perhaps a hybrid of decorative and script would be more accurate.
Copy Font Name & Category: My copy font name was Walkway which is a sans serif font.
Word Count of Copy: I have a total of 418 words in my brochure.
Sources (Links to Images on Original Websites):
Woman posing- http://www.caroline .com